Content Marketing Specialist

This position is with a risk management technology firm. This is a remote position though candidates should be based in San Diego, with access to the Carlsbad remote work space.

We are currently seeking the right candidate to expand this company’s digital footprint, awareness, subscribers, and leads. This role will be responsible for creating shareable content, distributing content across various platforms as well as to prospective clients and existing partners as well as measuring results to continuously optimize. This role requires a high level of innovation and creativity, adaptability, attention to detail, teamwork and project management skills. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers.

Responsibilities:

This job requires professionalism and a basic technical knowledge of risk management and Workers’ Compensation insurance.

  • Design content marketing strategies and set both short-term and long-term goals

  • Develop editorial calendar for website blog, delegate tasks, ensure deadlines are met, proof content, publish content on website and promote accordingly

  • Create PowerPoint templates for various teams to utilize within the organization

  • Utilize minimal base copy from which to create compelling and engaging PowerPoint presentations to be used for webinars

  • Manage and create all upcoming webinar promotion via digital flyers and social posts 

  • Manage weekly company newsletter by collaborating with team members to produce relevant content as well as grow subscription base

  • Build out client referral programs geared at increasing INSITE subscriber base

Requirements:

  • 3 - 7 years proven work experience in a marketing or related role

  • BS degree in Marketing, Advertising or relevant field

  • Experience with content creation and promotion

  • Experience running projects from concept through completion

  • Solid knowledge of web analytics tools like Google Analytics, Webmaster tools, tag manager, Hootsuite, social pixels, etc.

  • Experience with Mailchimp and creating newsletter campaigns

  • Familiarity with SquareSpace and web design

  • Experience writing technically and/or managing technical content

  • Strong analytical and project management skills

  • Excellent verbal and written communication skills